Values Branding

Hawai‘i Pacific University expresses Pono, Kuleana, and Aloha within our students, faculty, staff, and overall university community.

PONO, meaning righteous, honest and moral, and an energy of necessity.
KULEANA, meaning responsibility and rights, and concern for all interests, property, and people.
ALOHA, meaning hello, goodbye, love, kindness and grace, unity, humility, patience and waiting for the right moment.

To help celebrate our values every day, the following assets are available for faculty, staff, and students to use:

Email signatures

�� Values Logo - Full color

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�� Values Logo - White (Note: the downloadable logo is white with a transparent background)

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Values Branding

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